The housing market is a pretty competitive arena. Whether you’re a first-time home buyer or a seasoned veteran with a diverse portfolio, once you set your sights on a home, it can be quite the emotional rollercoaster from your initial offer to closing day, especially when there are other interested parties.

Sometimes, forming a solid personal connection with the seller can be what you need to seal the deal. When faced with multiple offers, all of which are enticing, how can you stand out to your seller and make a memorable impression? Here’s a clue: it’s not always more money and the highest bid that claims the domicile. In certain cases, the tipping point can be a heartfelt connection, which is why a solid home offer letter can be helpful.

What is a Home Offer Letter?

It’s just like it sounds. A home offer letter is a personal correspondence to the seller that explains why you are the perfect fit for their residence. It’s a cover letter that often accompanies a formal purchase offer and shares your motivations and perspective for being the new homeowner.

Using a Greeting Card

You can submit your house offer letter on professional letterhead, or better yet, try a warmer approach with a greeting card.

Personalization Matters

An effective greeting card will require some basic components to reach your recipient:

• Quality Craftsmanship: Make sure your card is printed with quality inks on a sturdy paper type that feels pleasant to the touch.
• Thematically Relevant: Ensure your greeting card resonates with the recipient by focusing not only on their interests but the purpose of the correspondence.
• Style: Choose a style that is applicable to the situation and does not feel cliché, dated, or out-of-place.
• Design and Verse: Choose a design and verse that will entice your recipient and speak to them on a deeper level. Most often, it’s good to stay away from flashy designs or controversial messaging if you don’t know your seller.
• Add Customizations: Include a personalized message, add signatures, a logo if that’s relevant, and even photographs.
• Be Heartfelt and Specific: The more genuine you are, the greater your chances for landing your dream home.

What to Include in Your Message

Use a brief but sincere introduction. Mention a few relevant details about you, your family, and why you love the home. If you met the seller, mention how much you enjoyed your encounter with authentic details. Include key features about the home and surrounding area and why they are a perfect fit for you. If you and the seller have some common interests, try and work them into your message naturally. Be grateful, respectful, and assure your seller the commitment you have to a smooth transaction.

Delivering the Card

Include your card with your official offer paperwork. If hand-delivered, place it in a visible spot with your real estate agent’s help, so it does not get lost. You can also ask for your agent’s input. Lastly, let your real estate agent know your intentions so they can present your letter thoughtfully.

Be authentic, as a seller will generally appreciate the human side you are adding to what can typically be a more transactional, surface level encounter. Talk to your realtor, most can tell you that “it’s not about the sale, it’s about the relationship.”

Tags: Business strategies, Business tips, Greeting Cards, Home offer letters