3 tips to improve your marketing strategy

Businesses have tight budgets to devote to attracting and retaining customers through marketing efforts. It’s important to not only use the right campaign method but to also measure its results to determine its success. You can dramatically improve your organization’s marketing strategy by following these three cost-effective tips:

1. Build the social presence

Most companies have a website to establish their online footprint – some even have content regularly published to their news and blog pages. While these are good first steps, the real traction will come from building up the organization’s presence across social media platforms. Upwork contributor Nathan Meunier noted that setting yourself up on a social site can help connect customers with service representatives. Facebook and Twitter are big proponents for interacting directly with clients to solve issues and deliver quality service. This will impact your online reviews and attract more customers.

2. Deliver greeting cards

Your online presence will attract clients, but you must also keep them coming back for future transactions. Sending a personalized greeting card will help deepen connections with your customers, build goodwill and even expand your network, Client Retention Inc. stated. You can also include discounts and promotions within these cards to increase repeat business. Cards will show customers that you genuinely care about their patronage and entice them to return.

Organizations can also send cards on special occasions such as a holiday or birthday to strengthen their connection with clients. A handwritten note and beautiful design will make a significant impact. Carefully consider the message you want to send and keep it consistent across the brand.

3. Analyze and adjust strategy

A business’s marketing strategy constantly shifts to meet new demands and deliver relevant campaigns. Business Bee suggested using analytics tools to identify aspects of your plan that aren’t working as they should. With this information, you can make adjustments to fix ineffective techniques and better deliver quality service. You should also maintain flexibility and track new possibilities. Research different options to gain new ideas and prevent campaigns from turning stale.

Organizations are often busy and have limited resources to devote to marketing efforts. By using data analytics, social media and greeting cards, businesses can create a cost-effective marketing strategy that will attract and retain customers. You can use these tips to guide your own efforts and improve your bottom line.