4 fresh and creative greeting card ideas

Organizations rely on business greeting cards to connect with customers and acknowledge employee achievements. Each card must be special and stand out from standard fare in order to make a good impression on the receiver. Here are a few fresh and creative ideas to spice up your greeting cards:

1. Foil your fonts

Finding the right font is essential to your message, but it’s also important to make it pop with the right color and printing technique. Flat prints can be too dull. Gold and silver foiling techniques can make any card stand out from the pack. The foiling gives the card a little shine and shows the receiver that you went the extra mile. When impression is everything, gold foiling rises to the occasion and makes a statement.

2. Use 3-D elements

People love being able to hold onto physical memories, and using 3-D elements in the card can truly make it a memorable piece. Pop-ups are becoming more popular for business greeting cards as a fun surprise for the recipient. The extra effort of a stunning graphic pop-up or holographic image will help build quality relationships and communicate your message effectively. Cards might event use techniques to bring 2-D images to life on the front, seemingly lifting off the page. These approaches will help make good impressions and set the standard for other companies.

3. Bring in some humor

Business greeting cards are sometimes regarded as being too stuffy or corporate – they do reflect on your brand after all. However, humor can do a lot to make the card memorable and relatable for your customers. People are going to be more likely to remember funny, unique greeting cards and keep them long after the occasion has passed. Organizations can impart humor through the messaging itself or through an excellent image. But stay away from corny jokes, clichés and bad puns, as these are likely to miss their mark.

4. Leverage openings to your advantage

Most cards open the same way, but creative card designs use folding and images to create something unique and memorable. Don’t make it too complicated. A simple two-panel opening can even make a big difference in impressing the recipient. Experiment with different ways that your card can be laid out and possible opening options to gauge potential impact and choose the one that will garner the best reaction.