Why you should sweat the small stuff

When it comes to being a few minutes late to a meeting or forgetting to mention something in your company presentation, you're always reminded not to worry about it – don't sweat the small stuff, right? But when marketing your business, that same advice may not apply. In fact, it's important to sweat about the details because that's what makes your company stand out among the competition. It's typically the smallest and most simple acts of kindness that often make the biggest impact on your client base.

A short, handwritten note, for instance, is an underrated gesture that resonates greatly with the person who receives it. For instance, Melissa, a Lands' End customer, received a two-sentence card from a Lands' End customer care specialist after buying a cardigan sweater online. The card expressed that Lands' End loved her sweater choice, gave her a recommendation of what could go with it, and asked for her opinion. The last sentence featured contact information should Melissa have any questions or concerns. Upon receiving this card, Melissa felt extremely special and important to the company, and plans on buying from them in the future. Those two sentences gained Lands' End a loyal customer, according to Oregon Entrepreneurs Network.

Now that the holidays are almost upon us, take advantage of this time to send your clients business holiday cards stating how much you appreciate their loyalty. You can select a custom card printed with your logo and finish it off with a short note for another special, personalized touch.