How organizations can use cards to improve engagement

Positive communication in the office and with clients is essential to any organization. In fact, greeting cards or thank you notes can improve both employee and customer engagement in key ways:

1. Keeping employees motivated

Retaining top talent and cultivating workers is a big key to company success. Part of this is done by building relationships and recognizing the effort that employees give. Without these elements, it can be difficult to keep staff members motivated. In fact, an Appirio study found that 28 percent of bosses rarely gave praise or support, while 33 percent never gave credit for employee work. This has a major impact on retention and quality of work.

Personalized thank you notes are a great way to praise staff members and keep them engaged. Leaders should write a message tailored to the individual, highlighting the specific examples of the achievements the employee has made.

2. Reaching out to customers

Revenue generation is essential to a business’s bottom line, and it will be up to organizations to not only bring in new customers but to cultivate a lasting relationship with loyal clients. Send personalized thank you cards to long-term customers to acknowledge their importance to your success. Business 2 Community noted that these cards should be consistent with your brand’s messaging and should be sent on a regular basis to follow up on sales service or inform about upcoming specials. You can also use these cards to ask for feedback and further improve products and services to better meet customer expectations.

3. Acknowledging partner contributions

If your business regularly works with a supplier or has a partner, personalized thank you notes can help strengthen this bond. These providers are essential to keeping operations running effectively, and a personalized card would be a great way to recognize their work. Be creative in your design and keep your tone consistent with branding styles. By sending out a card to suppliers and partners on a yearly basis, they will feel appreciated for their own services and products.

Personalized thank you cards are powerful tools for engaging a variety of people. Organizations can use cards to communicate with and thank customers, workers and business partners. By sending out a card with a meaningful, customized message, individuals will feel motivated to work harder and continue doing business with your company.