4 ways small businesses can build their brand

Small businesses have a number of challenges, including tight budgets and lack of resources. These constraints can make brand recognition and customer acquisition considerably difficult. With these four easy tips, small businesses can build their brand and attract more clients.

1. Use social media

More people than ever are using mobile devices and social media platforms for communication. Creating a profile is free and can serve as a means for feedback. As Entrepreneur India feature writer Komal Nathani wrote, organizations can quickly raise an unpredictable amount of attention simply by maintaining an active presence on social media. This means regular posting and engagement. Businesses can also pay for social media ads to target specific audiences on these platforms.

2. Hold events

If you’re looking to attract customers, holding an event could build your reputation in the community. Hosting a party or a sale on services can spread the word about the business. If you don’t have room in the budget for on-site events, volunteer to help a local charity. Entrepreneur contributor Lanre Onibalusi noted these efforts can yield free publicity and boost your company’s profile.

3. Maintain brand consistency

The tone you take with customers should be the same across every communication platform. Marketing Donut stated that a consistent tone will help clarify the business’s character and offerings. However, messages shouldn’t be repeated in the same way every time. Key communications should work together to build a coherent identity and establish the brand. Using different images or phrases can be enough to separate each post.

4. Send out cards

Small businesses can send out custom greeting cards to customers in the area. This will provide an opportunity to create a brand image and increase overall awareness. Stamping a logo onto everything won’t be enough to bring in new customers. You must be innovative, bold and daring. A custom card design can certainly attract attention and provide a good first impression to potential clients. Choose your font, colors and messaging carefully to generate revenue and draw in new customers.

Without an established brand, small businesses face difficulty meeting goals. Creating a brand can certainly be challenging, but it’s entirely possible, even for organizations with limited budgets and resources. By leveraging social media platforms, enforcing messaging consistency, hosting events and sending out custom greeting cards, small businesses can significantly improve brand awareness and build up their reputation.