Establishing client loyalty can be a bit tricky sometimes, here are the best ways to impress your best customers and clients and keep them coming back for more:

Make them feel welcome
If you have never worked with clients before, the best way to impress them quickly is to make them feel valued. Smile when you speak to them over the phone, and when you meet them in person, ask them about their day, and most importantly, remember the customer’s name. Additionally, keeping the office looking nice can have an impact. Have a positive office environment that you can welcome them to, this in turn will make clients feel welcome and keep them coming back.

Check in frequently
Most businesses send their customer base a card around the holidays or when they have something new in stock. Instead of waiting for the next big sale, check in with personal cards or letters commemorating their achievements. You can really impress your clients by reaching out without an agenda. If you really want to blow them away, set up an alert for your most loyal customers, and send them a congratulatory card when they post about their latest achievements. The clients will appreciate the gesture and continue to work with and recommend your business to others.

Go out of your way to help them
Nothing impresses a customer so much as having a seemingly insurmountable problem solved. Even if it appears tiny or is easy to fix, the problem matters to the client, so it should matter to you. Being accessible and saying you can take care of something will have an enormous impact. This is probably not the first time the customer has had a problem or asked for it to be fixed, but taking care of something in one phone call may very well be a first.

Set reasonable expectations, and over-deliver
The old adage in business is “under-promise, over-deliver.” This doesn’t mean you should lie to clients; it simply means you shouldn’t promise anything you can’t guarantee. Be honest about what you can provide for a new client, and don’t promise the moon. Be positive about what you can achieve, and when you are able to deliver more than he or she was expecting because you didn’t take on too much, it will be sure to dazzle.

Ask for feedback
After completing a successful sale or interaction, ask customers for feedback. Clients always appreciate a business that is trying to improve. This is a win-win, as constructive feedback is an opportunity to develop business, and taking advice and implementing it demonstrates that this is a company that listens to its customers; everyone likes a business that listens to him or her.