Impression is everything, and an organization’s logo is one of the first things that consumers see. A logo’s design establishes brand identity, helps draw customers and represents what your company does. This is a lot of pressure to place on a single design, but it will enable instant recognition. Let’s take a look at a few tips to create an effective logo for your business:
1. Keep it simple
An intricate design can clutter your message and confuse viewers. A flashy logo can also add more to printing costs for marketing materials. CBS Chicago noted that basic shapes or fonts often serve for the best logos. Go for a design that will be timeless. Choosing a trending fad is a bad move, as it won’t be popular anymore when that style has passed. Create a logo that will last at least a decade before needing a refresh. This will save you a lot of money in the long run and establish a more consistent brand image.
“Sketching logo options can help sort out your ideas.”
2. Sketch multiple versions
Smashing Magazine noted that sketching logo options isn’t a very time-consuming process and can help sort out your ideas. Getting feedback from your sketches will allow you time to revise the design and improve the logo as required. Business leaders should do some research on competitor logos as well as big company designs that have been successful. These examples will serve as inspiration for your own concept and make it easier to develop an effective image. This process will ensure that you have the best option possible to position the business and build long-lasting relationships.
3. Ensure flexibility
These days, logos aren’t just stuck on storefronts or products, they’re everywhere. Your design might be featured on business greeting cards, a television ad, marketing promos, apps and more. It’s important that no matter where your image appears, that it is flexible for these environments. Mashable noted that while visual changes to a logo might change depending on where you see it, keeping similar components will help build brand recognition while making the image easier to recognize on different mediums.
Logos are an important part of business engagement and success. Most big brands can be immediately recognized from their logo alone, making design extremely important. For more information on how to enhance your logo, check out Brookhollow today.