Hand addressed mail vs. bulk mail

As a business, it's important to always be looking for ways to market your company. Mail is one of the most efficient and impactful ways of spreading information about your product or service. However, you may want to rethink how you're sending that mail. Are you opting for direct bulk mail or handwritten cards?

Impact of handwritten cards
Handwritten greeting cards actually have a conversion rate of 9.5 percent, whereas most bulk direct mail converts under 2 percent. A handwritten card is a personalized reminder of how much you appreciate your customer's business. Just take it from Michael, a small business owner who chose to send out custom-printed greeting cards. He had his employees mail 200 personalized cards ($1.75 per card) to previous customers simply thanking them for their last order. Inside the cards was a promotional offer giving them a discount toward their next order. Michael also included a promo code that helped him track his orders. According to CardsDirect, the company gained 115 new orders, which came out to $27,000 in total revenue. How's that for results?

Tips for sending out handwritten cards:

• Customize your holiday cards to include a special discount or promotion on the product or service you offer.
• Include a promo code inside the card that customers can use to redeem a special discount.
• Always include your business card inside the note to make you are as accessible to your clients as possible. This also ensures that they always have your contact information on hand.

The holiday season offers the perfect opportunity to reach out to customers as a gesture of goodwill and a thanks for their past business. It also gives you the chance to send them a special offer to foster future business. Get a jump on the holiday season this year by browsing through our collection of business holiday cards.