If you're not sending business holiday cards to your client list, you may be falling behind the competition. A simple Christmas card could make the difference between getting business or losing a customer to another company. Whether you're sending a card to your colleagues or clients, this checklist can ensure that your festive greeting is appropriate and meaningful:

• Shop early: Make sure you have time to search for the perfect business holiday cards by getting an early start. Opt for a holiday card assortment so you have a bunch of different cards on-hand when you need them.
• Be unique: Whether you include a picture of you and your co-workers or opt for an imprint of your company logo, these are elements that can help set your card apart and make it memorable.
• Proofread: Your message might have been short and sweet, but that doesn't mean you shouldn't take the time to proofread it. One misspelled word could take away from the credibility of your business.
• Sign each card: Follow up your brief but sincere note with your signature. This could be the difference between a greeting card that's tossed out or displayed on a desk.
• Hand address envelopes: Instead of using labels, always hand address your cards. It appears more personal and helps your greeting card stand out in the mail.