Customer appreciation sale: Starts Nov. 4

Nov. 4 marks the start of our customer appreciation sale. We wanted to say thank you for thinking of us when it comes to anything from business holiday cards to calendar cards. Therefore, we're offering you 10 percent off your order of $99 and 15 percent off your order of $199 or more. The whole idea behind it is the more you buy, the more you save.

Stock up on Christmas postcards for a simple way to greet your clients and co-workers this season or pick up holiday photo cards of you and your smiling co-workers. Whatever type of card you choose, make sure to always include a personal handwritten note. A sentence or two could be the difference between you earning someone's business or not. Customize the note according to the recipient. For instance, you may want to give an example of a time that their business helped your company. When you call out a certain detail, you're showing the customer that you pay attention to the small, but important, specifics.

You'll want to drop your holiday cards in the mail about two weeks before the holiday, so be sure to pick out your cards, write your notes and send them out in a timely fashion.