Building customer trust through greeting cards

Once you land a new client, your work isn’t over. Establishing trust in your brand is an important continuation of customer-relationship management, as it’s what keeps people coming back and inspires referrals. There are many ways to create trust, from answering criticisms to making improvements based on consumer feedback. Today, we’ll discuss the ways in which marketing with greeting cards can be a part of your trust-building strategy.

Write with sincerity

Honesty is the foundation of trust, so any written correspondence you have with clients should be genuine. Communicating honestly, however, can be a little nebulous. There are two main areas where you can express your intentions:

Your brand persona
Your brand tells customers who you are as a business, what you stand for and how they can expect to be treated. Everything you produce should line up with that image, from your website design and copy to your products to the greeting cards you send.

A brand can feel disingenuous when it doesn’t support your company’s mission statement or values. When developing your company’s image, make sure it aligns with what you produce. This can help communicate sincerity. For examples, take a look at brands you love that you feel are true to themselves. Evaluate what it is about them that makes them seem honest.

Respond quickly

Your actual messaging
The words you choose in your business greeting cards can also communicate honesty. As often as you can, hand write your message or pen it before having it printed. This way, you’re using your own words to talk to clients. Additionally, choose holiday cards and thank you cards with looks that fit your brand.

Whether you’re responding to a customer complaint or just following up on a purchase with a business thank you card, don’t wait to get your message out. Your greeting cards should get to your customers within a month. If you’re late in responding (especially to feedback), you could break your clients’ trust.

Have cards on hand so you can fill them out as the need arises. Of course, don’t sacrifice personal writing for speed. Pencil time into your schedule to write a personalized note with plenty of room to get to the post office.

Be emotive

Digital media can feel cold, which is why many people enjoy receiving paper correspondence. Greeting cards can be full of emotion and personalty, which is appealing to clients. Whether you include thank you notes in your products or you send birthday cards to clients, express emotions. That way, your customers will know a real person was at the other end of the letter.