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Marketing

7 Ways to Incorporate Greeting Cards into Your Corporate Marketing Strategy in 2025

Personalized marketing has become increasingly popular. In fact, companies that perform personalization well can see a 40% increase in revenue over their competitors, according to a McKinsey study. A personalized…

BY Brett Miller February 6, 2025
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Greeting card for Halloween on a wooden table. Childrens art project, handmade, crafts for children.
What to Write in a Card

2024 Halloween Card Ideas for Everyone on Your List and What to Write Inside

Halloween is a fun holiday offering something for everyone. Families, friends, and colleagues all put a slightly different spin on the tradition. Some like scary movies, others enjoy putting up…

BY Brett Miller October 1, 2024
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Son handing greeting card to father
Inspiration

Can Greeting Cards Really Improve Your Mental Health?

Digital communication dominates 2024! However, the humble greeting card has not lost its charm. Even today, sending and receiving greeting cards can significantly improve mental health and nurture personal and professional emotional connections.  3…

BY Brett Miller May 29, 2024
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Bunny ears on a blue background with a blog title from Brookhollow Cards that reads, '24 Hoppy Easter Card Messages for 2024 Sure to Bring a Smile' in stylish white and pink letters.
What to Write in a Card

24 Hoppy Easter Card Messages for 2024 Sure to Bring a Smile

As Easter approaches, it's the perfect time to reach out to loved ones, colleagues, and friends with heartfelt messages that celebrate the season's spirit of renewal, hope, and joy. A…

BY Brett Miller February 28, 2024
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With Hanukkah finished, Christmas on the horizon, Kwanza coming up, and New Year’s just days away, here are some quick tips to prepare your business for Q1. #1 Reflect on the Past Year Take some time to reflect on the successes and obstacles from last year. Identify what worked and what could be improved. Use this information to set realistic goals and strategies for the upcoming quarter. Use your past experiences to make informed decisions for the future. #2 Set Clear and Achievable Goals Create clear and measurable goals for Q1. Break down objectives into manageable tasks. Ensure your goals align with your business objectives. Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals guides your business toward success. #3 Financial Planning and Budgeting Review your finances and create a budget. Consider any fluctuations, expenses, and revenue projections for the year so that you have a clear understanding of your goals and how to get there. Analyze your sales, expenses, and profit margins. Creating a solid financial plan early on will allow you to make informed decisions throughout the quarter and allocate resources strategically for Q1. #4 Evaluate Your Inventory Evaluate your remaining inventory from the holiday season. Which products were popular? Which ones need to be discounted or cleared? Consider introducing new products or seasonal items. #5 Adjust Your Strategies Were your tactics for the year successful? Identify what worked well and what needs improvement. Leverage your data to refine your target audience, messaging, and channels. After your analysis, make necessary adjustments to your marketing, sales, and operational strategies. Be flexible and adapt accordingly! Implement new marketing initiatives based on seasonal trends and consumer behavior. Plan promotions or sales events that align with the wants and needs of your target market. #6 Productivity and Efficiency Identify areas where you can improve efficiency. Implement new tools, update staff on procedures, and adopt new time-saving technologies. Re-engage your team after the holidays by discussing the goals and priorities for your first quarter. Encourage employees to share their insights. Engaged employees play a crucial role in a successful business. #7 Communicate with Customers Never stop communicating with your customers. Share post-holiday promotions, new products, and more! Send out newsletters, social media updates, direct mail pieces, and personalized emails to keep your audience engaged. Promptly address concerns, gather feedback, and appropriately respond to good and bad reviews. The first quarter often sets the tone for the year, so careful preparation can contribute significantly to your overall success. For more ways to build your business in 2024, go to Brookhollow!
Professional Tips & Advice

7 Quick Tips to Prepare Your Business for Q1 After the Holidays

With Hanukkah finished, Christmas on the horizon, Kwanza coming up, and New Year’s just days away, here are some quick tips to prepare your business for Q1. #1 Reflect on…

BY Brett Miller December 22, 2023
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Business Etiquette

Spooktacular Business Connections: 7 Ways Halloween Greeting Cards Can Set Your Company Apart!

When it comes to staying connected with your customers and partners, it's the small gestures that often leave the biggest impressions. Halloween, a holiday known for its fun and festive…

BY Brett Miller October 31, 2023
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Business Tactics

7 Reliable Ways to Navigate the Postal Price Hike: Smart Strategies for Businesses

As the world evolves, so do the challenges faced by businesses. A significant hurdle companies are recently grappling with is the surge in postage costs. The newest postage increase came…

BY Brett Miller July 31, 2023
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AI speaks letters, text-to-speech or TTS, text-to-voice, speech synthesis applications, generative Artificial Intelligence, futuristic technology in language and communication.
Business Tactics

How to Use Free AI Tools to Create Quality Content for Your Business

Today, we will be discussing ChatGPT, a free AI tool that you can use to generate stellar content for your business. Just create a login, and you can start using…

BY Brett Miller April 26, 2023
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Moving day on the calendar is written in red. Calendar with a note with cardboard boxes and truck
Professional Tips & Advice

9 Top Things to Consider When Changing Your Business Location

Is your business relocating? Here are some tips to relocating your business. First off, define relocate. Are you moving from place to place in the same city or state or…

BY Brett Miller January 25, 2023
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Point of view shot of a florist taking a picture of a wreath on a smartphone for social media.
Christmas

Holiday Marketing: How Early is Too Early?

I am the senior copywriter for a successful greeting card company that does approximately 70% of our business during the holiday season, and I hate early Christmas advertising. However, early…

BY Brett Miller October 31, 2022
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