As we get closer and closer to the winter season, many businesses are preparing for the new year. From going over financials to creating and setting goals, there is a lot to do. Why not check one more item off your list and create a custom calendar? Your office can use one internally or send it out to clients so they have a daily reminder of your presence. Here are some tips on making custom business calendars:

Choose your format
Are you looking for a 12-month calendar to glance at during meetings when you need to take a quick look at a date? These single-sheet calendars are perfect to keep in your office or to hand out to employees, their families or even customers. If you’re creating an internal calendar, you may consider a more informal format, like a wall calendar with a page and photo for each month. Feature individual employees or teams, or create a calendar based on funny memes you shared together throughout the year.

Add a photo
Many businesses have the goal of being personal with their customers. Small organizations and corporations alike want to provide the most positive experience possible to their clients, and getting to know them a bit is a great place to start. Make sure your teams’ faces are out in the public by featuring a company photo on your custom calendar. Work with a professional photographer to take a full business shot in your office or on an outing. This is not an occasion to use a candid photo – you want to represent your company as professional, so a happy-hour Instagram snap isn’t an option.

Include your business slogan
A huge part of an organization’s identity comes from its slogan. This important line should encompass your values and goals as a company. You can add your slogan to a custom calendar to promote its important message. But first, you have to have a motto. Here are a few popular ones you may have heard of: Nike’s “Just Do it,” Oreo’s “America’s favorite cookie,” McDonald’s “I’m lovin’ it.” Why are these simple phrases so memorable? Nike is all about helping people get out and exercise, so their slogan is motivational. Oreo is one of the most popular cookie brands in the U.S., so they want to point that out and to induce nostalgia with their slogan. McDonald’s created a phrase that represents their brand’s casual attitude (hence the slang version of the word “loving”) and the customers they want to attract: people who want fast food that tastes good.

If you don’t have a slogan or want to revamp your existing version, gather your marketing team and discuss words that your company brings to mind. Try to find ones that are unique, and avoid buzzwords like “innovative” and “thought leader” because everyone is using them these days. Come up with a few slogan ideas and then have the entire business vote on their favorites. Then, unveil the new phrase with your custom company calendars come the first of January.