Personalized marketing has become increasingly popular. In fact, companies that perform personalization well can see a 40% increase in revenue over their competitors, according to a McKinsey study. A personalized experience can elevate customer engagement, open rates, and consumer spending and create a more effective call to action. But, according to a study by Segment, while 85% of companies believe they are providing a personalized experience, only 60% of their customers agree.
Businesses often invest a lot of effort into personalized digital experiences for customers, but a simple direct mail campaign using a greeting card can often be even more personal with far less time and money spent.
#1 Strengthen Client Relationships
As most of us know, sending a loved one or friend a greeting card is a simple gesture that targets an emotional touch point. A greeting card shows the recipient they are in your continued thoughts, that you appreciate their positive contribution to your life, and that you value your ongoing relationships. A greeting card is often sent to celebrate the recipient on a special day, like a birthday, anniversary, or holiday, but it can also be sent to offer comfort, in cases of a get well card or sympathy card after a death.
Valued customers and employees should be treated like old friends. When you send a greeting card to a friend, you will usually include your own message or handwritten note in addition to the boilerplate verse. You may even underline passages from the original text that you think are specific to the recipient. You will sign the card. You may even include photographs or a gift certificate. Do the same for your clients. Acknowledge anniversaries, milestones, or special occasions, and send personalized thank you cards after a purchase or service.
#2 Track Your Direct Mail Campaigns with Discount Codes
When sending business greeting cards, offer a discount or promotion on the customer’s next order. If you include a promo code or QR code, you can track the success of your offering easily.
#3 Ensure Brand Recognition with Customizable Greeting Cards
You can find many personalized greeting card stores online. Most custom card shops will allow you to adjust the colors on your cards so they can match your brand. You should also include your logo on the card and maintain consistency in your messaging to reinforce your brand identity. The recipient of a custom greeting card will tend to hold onto that token of appreciation longer than other printed deliverables, so it’s a great way to stay top of mind.
#4 Engage Employees and Boost Morale
According to the Harvard Business Review, a happy employee can be over 30% more productive, and sometimes, all it requires to attain that is a simple “thank you.” Celebrate your employees’ birthdays, work anniversaries, and achievements. Send holiday cards with a personal touch from leadership. You can foster a sense of appreciation by recognizing your team’s successes.
#5 Reactivate Dormant Customers
Emails can be ignored, and junk mail can be thrown away without opening the envelope. Sending branded greeting cards to inactive customers with decorative personalized envelopes is a way to improve your open rate, as the finished product looks more like a personal letter you would send to a friend. Add a discount and a genuine message about how you miss that customer with their name included; it might be all it takes to reestablish your business relationship.
#6 Invite Clients and Prospects to Corporate Events
A great way to invite your customers and colleagues to promotional events or large business meetings is to send an official invitation. After your tradeshow or conference, remember to send a thank you card for a classy gesture that shows real professional decorum.
#7 Announce Product Launches and Special Features
Do you have something big on the horizon for your business? Let your valued customers know by sending a greeting card. A greeting card, in conjunction with a press release and your digital marketing efforts, can elevate engagement and subsequent conversions tenfold.
For more ways to elevate your marketing with greeting cards, check out Brookhollow.com!
Tags: Business strategies, Direct Mail Marketing, Greeting Card Marketing