Businesses rarely stay in one place. They move around to capitalize on more cost-effective facilities, better location or simply to accommodate an expanding workforce. As a result, companies should send business moving announcements to loyal customers, stakeholders, partners and vendors to maintain relationships and build new ones. Here are a few critical things to include in your business moving announcements:
1. New address
Your new mailing address is going to be the most important piece of information on the announcement. It tells recipients where your new location is in comparison to your current one. Some cards might even include directions on how to get to the new building as well as identifying landmarks. This helps guide individuals through complex neighborhoods and drives traffic to the business.
2. Contact information
“Include any contact information that can be used to reach the business.”
The announcement should also include any contact information that can be used to reach your business. This includes phone numbers, fax numbers, email addresses, website URLs and social media accounts. Even if this information hasn’t changed, restating it will help recipients update any holes in their contact options, Chipman Relocation and Logistics noted. New customers also benefit from this inclusion, as they’re seeing it for the first time. List the numbers in a clear, concise way to ensure readers are getting pertinent information.
3. When the move is taking place
The last thing you want is for customers to show up long after you’re already gone from your current location. Business moving announcements should clearly indicate when the move is taking place, as well as any sales or open houses during this time. This drives considerable traffic to your site both before and after the relocation, enticing people to check out potential deals or visit the new location.
4. Eye-catching element
A business moving announcement has the potential to get lost in the shuffle of other mail. Your cards should stand out with graphic elements that draw the eye. This could include large type proclaiming “We’re moving!” or a similar tactic to get the recipient to read it. The announcement should still be clean and concise, but a personal touch like color, photos and paper type can make all the difference in capturing reader attention.
Relocation is a part of organization evolution. With these components, companies can create effective business moving announcements, maintain loyal relationships and build upon new opportunities.