If you’re thinking about preparing for the holiday season ahead of time, what better way than to stock up on cards? Shop Brookhollow’s Holiday Catalog Sale for 10 percent off $49 and 15 percent off orders $99 and over! Use code BSMA815 at checkout. This sale expires Sept. 8, 2015.

Include the following in your holiday card:

• Well wishes – The very point of sending a holiday card is to give the recipient your well wishes. While celebrating the new year, everyone is starting fresh, and you can tell your customers that you hope they have a productive and healthy upcoming 12 months with the right wording. Choose a design like our “Winter Red Bridge Holiday Card” to wish your customers “Season’s Greetings from (your company name).” They’ll be sure to remember your business as thoughtful since the name is right on the front. If you’re looking to add your own festive phrase, check out the “Peaceful Cabin Holiday Card” – you can personalize the text on the front to say whatever well-wishes you’d like.
• Contact information – Not only is sending holiday cards a good idea because it makes your customers feel appreciated, it’s also a valuable marketing opportunity. You are giving your business a good reputation and working your way into your customers’ hearts. That’s why it’s important to include your contact information on your holiday cards. If someone feels compelled to contact you about your goods and services, they should be able to find a way to do so on the card they just received. Add your phone number (or email) to the card in a non-invasive way (like on the back or as part of the signature). This way it doesn’t scream that you’re trying to make a sale, but the information can still be easily located.
• Information on upcoming events – If you have any seasonal sales, it’s a good idea to include this information in your holiday cards. Be sure to send them out at least a month ahead of time to make sure they arrive before the actual big day (Christmas, New Years). After all, the postal service is flooded during this time of year so it’s possible that your cards may be delayed a few days. Making sure they arrive on time will allow you to keep your customers updated about upcoming sales or events so they know about them and can plan to attend.