When sending marketing materials, it’s important to stand out. One great way to do so is with customized postcards. Senders can personalize these mailings with branded content as well as provide important information like holiday greetings, upcoming sale details and more. Here are five reasons your business should consider sending custom postcards:
To celebrate a holiday
The holidays are the perfect time to connect with customers to let them know you appreciate their business and to send well-wishes. Create a custom full-color postcard featuring a festive photo of your staff to share with your clientele. Add a logo and company name to the front, and include your business location as the return address. You can then handwrite an individual note to every client for an extra personal touch, or have something special printed on each card. Be sure to leave space for a fun stamp and the recipient’s address.
To share news
Are you opening up a new store or moving to a different location? Do you have a new dentist or lawyer joining your practice? Are you changing your company name or hours? These are all perfect reasons to send a custom business postcard. Choose from over 40 ink colors and 100 fonts to spread your important message with Brookhollow cards. Sign off with your own custom signatures that will print onto each postcard to save you time at the office. Announce your exciting news in style with custom postcards that follow your business branding. These mailings are also a great way to share an important milestone, like working with over 10,000 customers, anniversaries or serving a new area with your products and offerings. Telling customers what you’re excited about will help them get to know your company values and appreciate your enthusiasm.
“Postcards may better stick in customers minds than social posts.”
To alert people of a sale
Do you have an upcoming sale you want to let your customers know about? While posting on social media is always a great option, postcards are more likely to stick in the recipients’ minds. Consider offering a friends-and-family discount, for example, and sending this news out only via mail. This way, you’re rewarding loyal clients who keep coming back. These people will stash your custom postcard alerting them to the sale in a memorable place like between the pages of their planner or on the wall in a prominent locale. Then, when the time comes for the sale they’ll stop in to see what all the fuss is about and hopefully make a purchase.
To thank customers
Businesses wouldn’t exist without their customers. It’s incredibly important to build a good relationship with buyers so they’ll think of you when they need the goods and services you offer. You can reach out to customers and let them know how much you appreciate them with custom postcards. Why go this route instead of a simple thank-you card? Branded messaging is more likely to leave a positive imprint in the customers’ minds because they’ll see your logo and associate it with good memories and recall your gratitude.