Clients are the lifeblood of any organization, and while small businesses may know this, it can be difficult to attract and maintain lasting customer relationships. Small businesses should take advantage of three simple tips to improve their customer retention capabilities:
1. Hire capable employees
You and your employees are quite literally the face of the business. When clients come in, your staff must be well-trained to effectively explain and sell products and services. These individuals should have good communication skills to provide a positive experience for all customers. Entrepreneur suggested educating your employees on how to ask what the client wants and needs from your business. Insight on this level will improve offerings and retain quality customer relationships.
“Seal the deal on long-lasting relationships by continually offering promotions.”
2. Offer promotions and other rewards
All customers love good deals on products or services. Sales on popular items could help bring in more regular clients, and you can seal the deal on long-lasting relationships by continually offering those promotions. According to a Belly survey of small business owners, over 70 percent of their revenue came from loyal customers. Loyalty programs ranked as their most effective marketing channel, making it the logical next step for attracting new clients and retaining enduring connections. Whether it’s a punch card or a points system, these efforts have a good chance of enticing customers to make future purchases.
3. Deliver personalized greeting cards
Small businesses should go the extra mile to show how much they value their loyal clients. A business greeting card sends a positive message to customers that their business is appreciated. Client Retention Inc suggested writing a creative note that demonstrates your passion. You should also use special envelopes that stand out to catch the customer’s eye. The personalized greeting card might be used to also give the client a token of your appreciation in the form of a gift card, coupon or other deal for future purchases.
For any organization, it’s essential to keep good customers once you find them. Small businesses in particular should rise above the competition by training their employees on effective communication, offering great deals on popular products and sending customized greeting cards. These actions will show the client how much you care and promote healthier, long-lasting relationships.