How to brand your holiday business cards

Companies run the risk of becoming too detached from their clients. Creating branded holiday cards offers a way for organizations to reconnect with their customer base and partners while sending well-wishes and greetings. The best way to make sure a business holiday card recipient remembers the sender is to keep your cards on brand. Here are some tips for branding your business holiday cards:

Choose a stamp

Believe it or not, a postage stamp is a big part of the presentation of a piece of mail. Visit the U.S. Postal Service website to browse its available stamp options and purchase a large quantity before the holidays. You can choose festive themes like Santa or ones that represent your specific religion if that is a big part of your company. There are also plenty of funny and classic options, like Elvis Presley or Betty Boop. Select stamps that show personality and will be memorable.

Select your card

Would sending a religious-themed holiday card be on-brand with your company? If Christianity isn’t a big part of your values, sending a card with a baby Jesus figure may not send the right message. Most businesses choose to send non-denominational holiday cards to avoid offending anyone. You may consider a card that reads, “Happy New Years” or something along those lines to send the recipient best wishes without mentioning a specific holiday occasion.

Look for cards that come in a color scheme similar to your logo and office decor, if possible. Also select an envelope in a similar hue. This will connect the recipient to in-person visits he or she has had with your business or bring to mind your website.

Get personal

How do you feel when a business sends you a greeting card that is clearly identical to all the other cards it sent to every customer? Probably like the company doesn’t really care. Take the time to write out each business holiday card by hand. Address the recipient by name and, if possible, add a special note showing something you know about him or her. If you’re sending out a ton of cards, split up this task between employees who have legible handwriting. Share the main message that everyone should write and then make sure they pay close attention to proper name spelling and grammar. Personalizing your cards will show that you have great customer service – likely an important part of your brand.