Millennials - Is your business ready for them?
Have you heard the hype about the millennial generation? Whether it be marketing to this generation, trying to appeal as a desirable company for millennials to work at or just gain a better understanding of this group as a whole....companies everywhere are taking notice and learning its a whole new ball game with millennials.
Many of you may be scratching your head as to who or what a 'millennial' is, but before I give you an overview of millennials, lets take a short, fun quiz from Pew Research.Org to see how much you have in common with this generation (scores in our office ranged from a 12 to 94):
Now to perhaps give you some insight as to why you scored the way you did....some fast facts on this up and coming generation provided by Pew Research.Org:
-Mainly made up of 18-29 year olds (born roughly between 1980 and 1990)
-Confident, self-expressive, liberal, upbeat and open to change
-More ethnically and racially diverse than older adults
-Less religious
-On track to become the most educated generation in American history
-3/4 have a profile on a social networking site
-They respect their elders with a majority saying that the older generation is superior to the younger generation
For the full article, visit Here
Regardless of your line of business its important to take note of this generation and how it will affect your business in the years to come. Because although they not be buying your products/services now, they will someday....are you ready for them??
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